Kemptron OyConquering the power electronics niche market through a strong brand
Kemptron was established following Kemppi Oy’s decision to separate its power electronics manufacturing into an independent company. Backed by Kemppi’s long-standing history and deep technological expertise, Kemptron was well positioned to secure its place in the power electronics niche market.
To support its strategic objectives, Kemptron needed a brand identity that would stand out in the market, conveying both quality and memorability right from the launch. It was clear that building a new brand identity goes beyond visual design and messaging – it enables the company, its employees, and customers to gain a clear and deep understanding of its character, purpose, and way of operating.
Solution
Our work began by establishing a deep understanding of Kemptron’s business landscape, including its opportunities, challenges, and underlying foundations. Drawing on insights from a survey, interviews and discussions, background materials, competitor analysis and a group-level brand analysis, we were able to distill the core elements of Kemptron’s brand identity.
The defining message and promise: “Focus on power electronics.” was found early on in the process. Clear and concise, this message leaves no ambiguity about the field in which Kemptron operates and where its expertise lies – with Kemptron focusing on power electronics, the customer can focus on their core competence. The tone of voice guidelines reinforce the core message and ensure the brand is communicated clearly and distinctively to target audiences at all touchpoints.
The visual identity is inspired by the world of electronics, specifically the solder joint. This concept, known as ‘The Trace,’ bridges the brand’s visual appearance with Kemptron’s core business while serving as a flexible graphic element for all visual messaging.
What we did
- Communication and visual brand identity:
- Core message and tagline
- Value statement
- Tone of voice guidelines
- Brand imagery
- Color palette
- Typography
- Website content
- Templates for company-wide use
- Social media profiles and launch materials
The website was implemented in partnership with IONA.
The collaboration was customer-focused throughout the project, resulting in a professional and contemporary brand identity that truly reflects our company.
In collaboration with ILME, Kemptron Oy’s brand identity was defined and brought to life through website content, social media channels, and launch materials. The collaboration was customer-focused throughout the project, resulting in a professional and contemporary brand identity that truly reflects our company.
Petri Suikkanen, CEO, Kemptron
Building Kemptron’s brand identity and developing the launch materials was an engaging, team-driven effort, where a shared sense of purpose played a key role in achieving an outstanding result. Collaboration with Kemptron’s team and web partner Iona was seamless and the fast-paced schedule provided a rewarding challenge in terms of project management and organization at ILME.
— Miia Rantalainen, Account Manager, ILME
Kemptron
Kemptron is a provider of electronic manufacturing services specializing in power electronics. Founded in 2024, Kemptron leverages the latest technologies in the industry to provide its customers with tailored power electronics components – including PCBs, transformers, modules, and chokes for high-power use. Backed by over 50 years of experience and expertise from the Kemppi Group, Kemptron offers reliable partnerships and solutions that enable the green transition and electrification.
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