Danfoss Power SolutionsVideo screen content for CONEXPO fair
Held in Las Vegas in March 2026, CONEXPO is North America’s largest construction industry event. Danfoss Power Solutions needed a striking video experience to attract attention at its exhibition stand. The 16-minute loop shown on the stand’s main screen consisted of 15 videos, 14 of which were designed and produced by ILME.
Through a stylized visual approach combining multiple forms of expression, the videos brought together the Danfoss brand, product launches, sustainability themes and cybersecurity into one seamless overall experience, unified under the Danfoss Motion Concept.
System solutions
By combining 3D storytelling with live-action footage, the videos highlight Danfoss Power Solutions’ different system solutions for improved machine controllability and more efficient operation, with a focus on the construction industry.
Product launches
New Danfoss Power Solutions products are presented through the use of 3D visuals, animation, transitions aligned with the new brand identity, and concise messaging.
Sustainability
Danfoss Power Solutions’ sustainability program is brought to life in video format by combining a narrative script with visual storytelling aligned with the new identity. The video merges line art, different colour surfaces, live-action footage and animation in line with the Danfoss Motion Concept.
Cybersecurity
The video showcasing cybersecurity in off-highway machinery combines creative visual storytelling, live-action footage, animated still images, motion graphics, and short text highlights.
From the initial brief to execution and final delivery, ILME once again demonstrated their ability to turn abstract ideas into high quality content. They worked with speed, precision, and strong respect for our visual guidelines throughout the process. The final product matched our vision exactly and was received very positively across the organization. Their collaboration, approachability, and flexibility were on point from start to finish.
Thomas Czinner Gottschalck, Specialist, Creative Design, Danfoss Power Solutions
This project wasn’t just about creating an impressive video for the trade fair. There were several videos, and all of them had to maintain the same high standard of quality. We developed the right methods for producing the 3D videos to ensure a smooth and timely delivery for the trade fair, while also giving the client the opportunity to provide feedback and request revisions as needed. The entire project was tied together by a unifying storyline that seamlessly guided the viewer from one video to the next.
Toni Ruohonen, AD – Mainostoimisto ILME
Danfoss Power Solutions
Founded in Denmark in 1933, Danfoss engineers a better future by committing to uncompromising quality, reliability and innovation. Danfoss delivers intelligent and energy-efficient products, services and solutions that enable its customers to build a more sustainable world. Danfoss Power Solutions, one of the company’s business segments, is a world-class supplier of mobile hydraulics and electrification products and solutions, manufacturing, among other things, open-circuit pumps, cartridge valves, hydraulic integrated circuits (HICs), and a range of controllers and displays.
See also
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