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Danfoss Power SolutionsGlobal awareness campaign for Danfoss Orbital Motors

Danfoss Power Solutions the most comprehensive and cutting-edge orbital motors portfolio in the market.

Danfoss’ orbital motors innovation dates to 1955, and the legacy lives on with a global presence, deep application expertise, and sustainable solutions that boost productivity and optimize costs for valued customers.

A brand campaign was needed to boost awareness and promote the Danfoss orbital motors amongst global target audiences and to generate leads.


In the campaign, we wanted to communicate themes of thought and technology leadership in a bold, creative manner with an immediate impact. This was achieved by combining a strong message with equally strong visual storytelling.

In the campaign video, a dark field is shown with machines on it. A light erupts from inside the earth, representing the Danfoss orbital motors. The machines are on the field waiting for the light to arrive. Receiving the light means that the machines get their motors and can advance with their work. In the end, the key visual is shown, and the two orbital motors sub-brands, Char-Lynn® and Xcel, are presented.

This type of storytelling effectively conveys the idea of Danfoss Power Solutions as the leading player on the market. When you see this campaign, you have no alternative but to stop and take notice.

What we did

  • Key message
  • Supporting message
  • Key visual
  • Campaign video
  • Teaser video
  • Video localizations
  • 3D modelling
  • Digital and print advertisements
  • POS materials
  • Final 3D work by Artpix

Working with ILME is always a refreshing and unique experience, providing us with the assurance that our vision is in capable hands.

ILME has been an invaluable partner in our journey to create awareness around our new and groundbreaking orbital motors portfolio. The ILME team not only fully understood our brief but also transformed it into a captivating story that exceeded our expectations. Working with ILME is always a refreshing and unique experience, providing us with the assurance that our vision is in capable hands.

Giacomo Fragassi, Strategic marketing manager, Danfoss Power Solutions

It’s always a challenge to market products that are inside machines and ”just” part of the machine. Especially in a creative way.
We came up with an exciting story of light representing the products instead of showing the motors. Light giving life to the machines. Purpose for their work.
And it was just as exciting to bring the story to life. The customer was very open to our ideas and we had great co-working chemistry.

— Toni Ruohonen, AD, ILME


The journey of Danfoss began in 1933, when Mads Clausen founded Danfoss in Denmark. Since then, the business has grown from a solo enterprise into one of the world’s leading suppliers of innovative and energy-efficient solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification. Danfoss’ business segment Danfoss Power Solutions is specialized in providing hydraulic and electrification products and solutions.

Katso myös

Danfoss Power Solutions division narrative

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